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Adventures Destinations SAY HELLO

Like you, we have a passion for powder, and an appetite for adventure.

Mabey Ski is a Whistler-based adventure ski travel company on a mission to conquer every continent. Founded by Nickie Mabey whose family have been ski pioneers for over a century, skiing is more than just a hobby. More than a passion. It’s a lifestyle that has led her to ski peaks less tracked, explore remote regions, and relocate to the mountains.

Our founder and CEO Nickie Mabey in her natural habitat

Mabey Ski doing some product research i.e. ice fishing!

Our Head of Adventures Ben Cooke enjoying a powder day in the backcountry

Where we came from

100 years ago. 2,000 metres up
 That’s where our story began, with Dorothy fearlessly flying down Adelboden’s slopes on 230cm wooden skis. By the time she reached the bottom, she’d ignited a passion that’s lasted four generations and set the family standard for blending snow and style. This Mabey family obsession inspired Dorothy’s great-granddaughter, Nickie, to found Mabey Ski.

  1. 1912

    Great-Grandmother Dorothy was one of the original British ski holiday-goers. Here she is tearing up the slopes in Adelboden, Switzerland. Can you imagine skiing in a skirt on 230cm wooden skis? Not in our day Dotty!

  2. 1914 – 1918

    World War I

    During World War I European troops learnt to ski to fight across the dangerous Dolomites.

  3. 1931

    Aged 7, Granny Penny and her brother Nigel and mother Dorothy dressed for the beach in MĂŒrren, Switzerland.

  4. 1939 – 1945

    World War II

  5. 1946

    Granny Penny aged 22 serving style on and off the slopes. Can we please get a pair of those glasses?

  6. 1947

    Granny Penny kept this menu for all these years – maybe they were the best CrĂȘpes Suzette she ever had? Or perhaps it was from her first date with Grandpa Bevil who she met skiing in MĂŒrren.

  7. 1951

    Grandpa Bevil racing in leather boots

    “He wasn’t always a pro – Grandpa was often falling over, and I would be the one helping him up. Although he would never admit it!” - Granny Penny

  8. 1953

    Start’em young! Grandpa cut down an old pair of skis for the third generation of Mabey skiers.

  9. 1970

    The Mabeys make The Sunday Express “Five girls, bareheaded, and only one boy, in a gay wooly cap all began skiing at between two and three. They are possibly the most talented skiing family in the Swiss Alps.”

  10. 1971

    Back in the day when ski holidays cost £34(!), Nickie’s Dad and Auntie Noni strike a pose for the Inghams magazine.

  11. 1972

    Always one for breaking traditions

    Auntie ‘Isy’ Isabel is selected by BUSC to be the first ever female racer in the Anglo-Swiss Race. Having previously competed for GB in the women’s slalom at the FIS World Cup in 1970, they would have been stupid not to...

  12. 1974

    Grandpa Bevil saves his pennies by using old summer photos for his son’s lift pass. Every little helps!

  13. 1987

    Nickie Mabey experiences snow for the first time in Valmorel, and the love affair begins.

  14. 1990

    Always wanting to help others, Granny Penny sets up the Penny Mabey Fund, sponsoring up-and-coming young British female skiers with dreams of reaching the Olympics.

  15. 1999

    At 82 years young

    Daredevil Grandpa Bevil wins his age category in the McMillan Cup.
    "Save the blood wagons for those who really need them." Grandpa Bevil, after dislocating his shoulder during race practice the following year.

  16. 2008

    Nickie joins the Oxford Brookes Snow Sports committee as social secretary where she starts organising ski trips for 400 students.

  17. 2009

    Following in her aunties' ski tracks, Nickie qualifies as a Level 2 Ski Instructor with SitCo in New Zealand.

  18. 2015

    Not long before the fifth generation of Mabey skiers arrive in Les Gets starting at aged 2.

  19. 2016 – 2020

    Taking the ski passion to the next level, cousins Tash, Ana and Sophie Stocker take home numerous medals for the England Alpine Squad, each having their turn on the top of the podium.

  20. 2017

    Nickie Mabey establishes Mabey Ski

    It had been there all along, at the back of her mind (and blood) and now the time was right to introduce a new style of ski holiday – the ski adventure. Inspired by generations of Mabey explorers, she followed in her family’s ski tracks trying out exhilarating new experiences and discovering destinations like a local, leading to some of the best moments of her life.